Privacy & Cookie Policy

This Privacy & Cookie Policy forms part of our Terms & Conditions.

Intelligent Formula is committed to protecting and respecting your privacy. In particular, we want you to know that we are not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes.

This webpage tells you how we treat data that we collect from visitors to our websites and, when someone join Vision Rewards, our VIP loyalty programme, and when someone requests a complimentary tablet crusher/cutter.


We take your privacy very seriously.

Children (under 18s) are not eligible to use our services and should not submit any personal information to Intelligent Formula.

Intelligent Formula does not actively track you as an individual.

When someone visits or, we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. You can find more information on how cookies are used on this website in the Cookies Policy below.

If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Should you send us an email via the contact form, your name, email address and message will be emailed to us (as you would expect). This information is kept private. We will store this information within our own email system so that we are able to respond to you.


As part of the registration process for our VIP loyalty programme, Vision Rewards, we collect personal information. We use that information for a few reasons: to administer the Vision Rewards VIP programme (this includes emailing you information on our products and special offers); to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don’t rent or trade email lists with other organisations and businesses.

We use a third party provider, MailChimp, to deliver our general mailings. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our services. For more information, please see MailChimp’s privacy notice.


The offer of a complimentary tablet crusher/cutter is for customers of Vision Defender AMD in the UK with a UK address only. As part of the administration of our complimentary tablet crusher/cutter offer, we collect personal information. We use that information to limit the offer to one per household in the UK and the reasonable administration of this offer. Offer is subject to availability, and limited to one per household. Management reserves the right to refuse the offer to anyone, without any explanation. Management decision is final.


Just like you, we hate spam. We do not send you spam emails. You can unsubscribe to Vision Rewards at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing us at [email protected]


We do not share your personal information or email address with third parties.


Intelligent Formula uses best endeavour to safeguard the confidentiality of your personally identifiable information. However, it is important to be aware that there is no such thing as “perfect internet security”.


This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.


You are entitled to access the personal information that we hold. Please email your request to our Data Protection Officer at [email protected]


Please use the contact form on this site to contact us. Alternatively, please email us at [email protected]


We keep our privacy notice under regular review. This privacy notice was last updated on 14 Oct 2019.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.